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Meridian World Press

Understanding American and German Business Cultures

Understanding American and German Business Cultures

Prix habituel €22,90 EUR
Prix habituel Prix promotionnel €22,90 EUR
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Whether German or American, this book will stimulate your understanding of both sides to an increasingly important partnership-equation. Using the comparative method, the reader is able to immediately grasp where differences are such as culture, psychology business, meetings, communication and intercultural competence.

Examples are drawn from both the United States and Germany. Interactive exercises and checklists confirm the main points.

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